Today my wife and I were driving down the road enjoying a Sunday drive and passed a little girl selling lemonade. As we past she was seated behind a table which occupied her products. Not a real hot day do I don’t think she was getting much business, even though she lives on the most expensive street in Holland, Michigan along the shore line of Lake Macatawa.
I didn’t think about it again until we returned. This time as we approached she stepped out near the street and began to do cartwheels. Not to entertain us I don’t think, but to get our attention. As we passed I looked in my rear view mirror to see what she was going to do for the next car.
Not a cartwheel this time, but a little dance and pointing to her lemonade stand. I told my wife, that is what marketing is all about, not only doing things to get peoples attention, but trying different things to find out what will bring in a buyer.
Now I know that little girl is not trying to make a living, but for many people trying to make a living, you need to find ways to get the word out to your prospective buyers.
Article writing and Press Releases is a fun and easy way to get your information in front of thousands of people. But you need to learn how to do it right if you want to succeed in bringing in business. Once you get it figured out and see results, you will be ecstatic!
If you are new to Internet Marketing and wish to build a home business on the Internet or promote your existing brick and mortar business, Article writing and Press Releases can be one of the most powerful and satisfying ways to reach a targeted audience of buyers.
Yesterday I was talking with a friend who owns a local business. I was sharing with him these ideas. He told me that he was already using press releases to get the word out, but never thought much about the importance of keywords.
As I showed him a number of my listing in google.com he became aware that I knew something that he wanted to learn and implement to boost his company exposure. I told him to take all of his old press releases and go through them one by one and update them with keywords people are most likely to enter to find them.
However, just entering any keyword or phrase you think will work is not enough to insure it will be found. You can use the google.com free keyword tool and gain a lot of information which I continue to do, but I also use Micro Niche Finder because if offers so much more information to targeted keyword phrases, as well as lets you know if the keyword phrase it worth pursuing or not.
This software has helped me target those niche markets with my articles and press releases and gain top number one position in google.com, typically within a day or two, if not within hours of publishing.
Steve Nyhof