What Does Internet Marketing And Riding A Bike Have In Common?
Would You Trust That Face?
The biggest hurdle in starting a business online is not even trust, as many would say. It is in the not knowing and understanding what doing business on the Internet is all about. There is only one way to find out, get on the bike and experience the thrill of the ride. Only then will you understand, and not before.
It was a typical sunny summer day when I said to my daughter Alicyn, now 8 years old, that today was the day that she was to learn how to ride her bike without the training wheels.
She could see by the look on my face that I was not going to take no for an answer. So we headed outdoors to the garage where we busily worked at removing the training wheels.
What does all this have to do with Internet Marketing you ask? Everything. In fact this article plays a very important part in how someone new to Internet marketing will learn how to articulate and express themselves in a way that draws the reader in.
Aliy put her helmet on as we walked to the sidewalk in front of our home. There was grass on both sides of the sidewalk offering room if or when she lost her balance.
I will be writing another article using this same example to show where faith also plays a role, and that from that article you will also see how faith plays a role in our choices as an Internet marketer.
An example of this is that for the last several years Aliy was riding her bike with training wheels, but very seldom did the training wheels touch the ground while she was riding.
Now that the training wheels were off, she lost faith in her own ability to keep from falling, yet this was all in her mind. As we moved down the sidewalk I held onto the bottom of her seat and ran with her. While this held some form of comfort, she was still afraid and I had to assure her that everything was going to be alright.
Up and down the sidewalk, encouraging her that she was doing great. Then I began to run with her with my hand under her seat, but not holding it anymore. She was now trusting that I was there and supporting the bike. However, I was not, but only giving the illusion that I was.
Then we stopped turned the bike as we had done several times before. She got going with me running next to her, only this time I slowly backed away leaving my daughter to herself. She could hear my foot steps fade behind her, and she knew she was on her own, now laughing and quite proud of herself for her accomplishment, and I knew her confidence was driving her now.
I wasn’t there when she needed to stop and so Aliy decided to take the path of the grass shoulder where she stopped and fell softly on the grass.
Well, this went on for the next half hour or so, but before the evening had come, we both went on a bike ride around the block. I had told her for several weeks before this day, that once she learned how to ride a bike, a new world would open up to her that she would not know until she made this step to learn how to ride a bike on her own.
I believe this is a great example for anything in life. Driving a car, traveling to another state or country, or starting a new business. Each one can be viewed from the outside. We can see cars go down the road, watch television shows on exotic places we would like to see. And we know that people are running businesses every day.
You will never understand the finer things in life, until you fully experience them for yourself.
However, until you take action and sit behind the wheel of a car, or take the beginning steps to start a new business, you may find it difficult to fund that exotic vacation you have always been talking about. More importantly, you will never understand these things until you fully experience them for yourself.
Aliy had fun riding her bike around the driveway, but when the training wheels came off, she came to understand; and only through experience, a magical world that allowed her to go beyond a world that she realizes now was restricting her of the real joy of what riding a bike is really all about.
Starting a new business certainly is different than learning to ride a bike, yet it is a similar fear that keeps many people from taking the necessary steps to learn and do something new.
Before the Internet, many businesses only existed after their owners invested tens and even hundreds of thousands of dollars before they began to turn a profit. The Internet brings a new world of opportunity for the entrepreneur who is ready and willing to invest a few hundred to a few thousand before it begins to turn a profit.
The biggest hurdle in starting a business online is not even trust, as many would say. It is in the not knowing and understanding what doing business on the Internet is all about. There is only one way to find out, get on the bike and experience the thrill of the ride. Only then will you understand, and not before.
3 Responses to “What Does Internet Marketing And Riding A Bike Have In Common?”
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Certainly a new twist of words to the saying of taking massive action!
I totally agree with your post, getting behind the wheel, getting your feet wet, and taking action is the only way to fulling experience the true understanding of business online.
Thanks again!
This article is spot on. Ive been an internet marketer for over 5 years now and can really remember the struggles I had in the first couple of years…long hours, little income etc. When you decide that you won’t take no for an answer its amazing what you end up achieving.
Hey Steve, very informative read along with all of your other articles too. Thanks for sharing and continue the great work.